As part of this long term association, PMG will now exclusively be looking after Shikhar's brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management.
PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.
Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said,"We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India. He is one of India's most gifted cricketers with right aggression, competitiveness & consistency.
PMG signing youngsters like Sarfaraz Khan, Rishabh Pant and Prithvi Shaw, the signing of Shikhar now shows PMG's intent of being serious player in the Player Management vertical.