Bollywood actress Madhuri Dixit Nene inaugurated the 4,000 square feet showroom located at MG Road.
"Indore is the commercial capital of Madhya Pradesh. We felt that this is the right time for us to expand our operations and enter Indore," the company's Managing Director Saurabh Gadgil told reporters on the sidelines of the launch.
He added that the company also plans to open its stores in Bhopal and Raipur to strengthen its presence in central India.