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Post cool pictures, go green this Diwali (With pix)

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Press Trust of India New Delhi
Last Updated : Oct 19 2014 | 11:30 AM IST
With a series of cool photo shoots, a group of nature lovers has been urging everyone to join a 'Green Diwali' movement and say no to crackers and products with wasteful packing.
"This Diwali Let's Go Green" campaign, initiated by documentary filmmaker and cinematographer Gurmeet Sapal, brings together a small group of like-minded people who strongly believe that the festival of lights can and must be celebrated in an eco-friendly way.
"Doing a film and triggering a change are different. We thought of a campaign that will make a change. So we started this movement. Visual medium is a strong media and through pictures we wish to spread the message far and wide," says Sapal.
"Say no to crackers and products with wasteful packing. Like, share, comment, click and upload your own pictures," is his request on Facebook which has gone viral and more people are joining the campaign.
According to Lipika Bhushan, a branding and marketing professional, "Our children are still unaware of what their world has in store. We have to constantly question how we are making the world a better place for our children and generations to come."
"Diwali, every year produces thousands of tones of waste in the form of plates used in melas, packing material used on gifts to the noise and smoke through crackers.
"The whole idea of the campaign is to reduce the waste," says Sapal, who directed the three-part series "Zindagi Abhi Baaki Hai" which is the story about how cricketer Yuvraj Singh fought against cancer.
"The Yuvraj film was my first experiment with films that lead to change. His was a story that had to be told to create mass awareness on cancer," he says.

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First Published: Oct 19 2014 | 11:30 AM IST

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