"This Diwali Let's Go Green" campaign, initiated by documentary filmmaker and cinematographer Gurmeet Sapal, brings together a small group of like-minded people who strongly believe that the festival of lights can and must be celebrated in an eco-friendly way.
"Doing a film and triggering a change are different. We thought of a campaign that will make a change. So we started this movement. Visual medium is a strong media and through pictures we wish to spread the message far and wide," says Sapal.
According to Lipika Bhushan, a branding and marketing professional, "Our children are still unaware of what their world has in store. We have to constantly question how we are making the world a better place for our children and generations to come."
"Diwali, every year produces thousands of tones of waste in the form of plates used in melas, packing material used on gifts to the noise and smoke through crackers.
"The Yuvraj film was my first experiment with films that lead to change. His was a story that had to be told to create mass awareness on cancer," he says.