Addressing the BJP Parliamentary Party meeting here on its foundation day, he asked party MPs to work for strengthening the outfit in states where its reach remained limited and exhorted them to take the "NaMo track record" of governance to the masses.
Prime Minister Narendra Modi was not present at the meet as he had left for Jharkhand to attend an event.
The BJP has come out with a series of programmes for its parliamentarians and other leaders during the eight-day long period between April 6, its foundation day, and April 14, the birth anniversary of Dalit icon Bhim Rao Ambedkar.
The programmes will focus particularly on the states and the Lok Sabha seats, where the party had not performed well in the 2014 elections so as to improve the party prospects in 2019. The BJP has lined up programmes of Union ministers and senior leaders in these places.
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BJP's allies may be present in several states where the party is not strong but it should not deter its leaders from working to boost its strength, he said.
"You have NaMO (Narendra Modi) track record starting from Gujarat before you. Take the NaMO role model of good governance and development to the masses... Modi had said in 2014 that the three factors of casteism, family rule and appeasement fail Indian politics.
Parliamentary Affairs Minister Ananth Kumar briefed reporters following the meeting and said apart from promoting digitisation and Bhim app, a digital payment interface, the party leaders will also inform the masses about benefits of the Goods and Services Tax (GST) during the period.
Shah said BJP was the only party out of over 1,600 registered outfits which has spread on the strength of its ideology and practices internal democracy by holding organisational polls every three year.
Its governments are run on three-point agenda of good governance, development and welfare of poor, the BJP chief said.
Shah also mentioned Speaker Sumitra Mahajan's praise of the government and other Lok Sabha members for the passage of the budget, adding that for the first time in the country's history, budget allocations will be spent from the first day of the fiscal.