The over 2-month-long festival aims to promote Diu as a tourism destination and eyes to attract 32 lakh tourists, including foreign tourists.
"Last year the footfall of tourist to Diu was 17 lakh. We aim to increase this footfall to 32 lakh and that is the reason we have organised this festival," Director of the festival Manish Agarwal told reporters here.
The President has consented to inaugurate the festival, he said.
"We will organise many cultural, social and musical events and have called leading bands and musicians to perform in Diu during the festival," he said.
The Administrator of Daman and Diu and Dadra and Nagar Haveli Ashish Kundra had said the festival will have several attractions, including beach tents, bungee jumping, adventure sport, hot-air balloons.
"During the festival, tourists can also enjoy cultural nights to be held every week. We have lined up several top singers to perform here during the festival, such as Kailash Kher and Shaan," he had said.