According to Tim Barton, Managing Director of Global Academic Publishing at Oxford University Press, OUP is focusing on three aspects in India - investment, integration and autonomy.
It has initiated a new business plan called Global Academic India which is an organisational structure for OUP's academic publishing in India.
"Global Academic India is a new initiative of projects to develop and grow quantity and quality and range of what we have been doing in academic publishing. This involves putting significant new investment in new areas like medicine and law.
"A lot of new money is going to this new structure and then we are thinking of integration. Indian academic publishing has done a good job operating quite independently; what we are trying to do now is to connect it much more strongly to rest of Oxford publishing," he said.
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OUP has also initiated a print on demand programme.
Another thing is OUP is doing is use of the digital publishing platform for Indian content.