The campaign will be launched by Union Minister of State for Minority Affairs (independent charge) Mukhtar Abbas Naqvi from Haryana's Mewat, which witnessed tension following the murder of a couple and gangrape of two members of the family allegedly by a cow protection group last month.
The launch of the outreach programme comes a few days after Prime Minister Narendra Modi pitched for empowerment of Muslims.
"This is the first, unique and different kind of outreach programme launched by us, during which we will inform people about developmental activities in social, educational, health and infrastructural sectors and their employment," he said.
Naqvi attributed the "sense of fear and misconceptions" among minorities about the NDA government to "disinformation campaigns" launched by its political opponents and said the panchayat will help remove those too.
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"This (misconception) has been created by our political opponents who never talked about development of minorities," the Union minister said.
He asserted the outreach programme was not aimed at securing votes but implementing government's developmental agenda.
"Earlier, people from minority communities were cheated by merchants of votes. Now there will be no such business of votes, but an agenda of development to ensure welfare of the communities," Naqvi claimed.
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The Minority Affairs Ministry also has plans to set up 1,000 multi-purpose community centres, to be called Sadbhav Mandaps, in places with high concentration of minorities within a year.
To be built in association with state governments, such centres can be used for marriages, festivals, organising craft mela and sports activity.
It also plans to construct schools and other facilities on vacant Railway land, Naqvi said.
In 2015-16, it had released Rs 132 crore and has a targeted release of another Rs 1,125 crore this year.
Addressing BJP's national council in Kerala recently, Prime Minister Narendra Modi had quoted party ideologue Deendayal Upadhyay as he reached out to Muslims saying, "don't reward, don't rebuke them; but empower them".