In a wide open electoral battle that saw a six-cornered fight, the split in vote share among parties like DMDK, PMK and BJP seemed to have dented the chances of the main opposition DMK, which pulled out all stops to come back to power after a five year hiatus.
This even included party Treasurer M K Stalin's much hyped pre-poll initiative 'Namakku Name' where he covered all 234 Assembly seats in the state.
AIADMK may have seen a dip in the number of seats it scored this time at 134 as against 150 last time, but the party managed to increase its vote share. The party had registered a vote share of 39.80 per cent in 2011 with 150 seats but made gains this time by registering 40.8 per cent.
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Amid a strong perceived anti-liquor mood where all parties, including DMK promised dry law with a single order, AIADMK supremo J Jayalalithaa took a gamble when she promised the same law, albeit in a phased manner.
At the meetings attended by women in large numbers, the 68-year-old leader repeatedly insisted that prohibition at one go was not possible as it required rehabilitation of affected persons.
Delivering a virtual masterstroke by delaying her party
manifesto and releasing it on a day when Congress President Sonia Gandhi and DMK chief M Karunanidhi were slated to address a public meeting, Jayalalithaa ensured the limelight stayed on her.
DMK, which went all guns blazing, including making catchy ads even featuring the December 2015 deluge, failed to cross the finish line. However, the party stormed Chennai, its bastion wrested by AIADMK in 2011, even as it polled 31.6 per cent of the total votes. DMK won ten out of the 16 segments in Chennai district.
Having managed to stitch a rainbow alliance despite failing to rope in DMDK after much wooing, DMK settled for 89 seats, increasing both its number of seats (23) and vote share (22.38) from 2011.
DMK, which had continued with the liquor policy introduced by AIADMK in 2003 through its 2006-11 regime, seemed to have bet on prohibition and deployed Stalin for the campaign in favour of dry law.
DMK even promised to shut down distilleries run by its leaders but the issue failed to make any impact on voters as South and West Tamil Nadu stood behind Jayalalithaa and voted en masse for AIADMK.
The DMK's manifesto paled before AIADMK when it came to offering freebies. The party seemed to have taken at face value the many exit polls which gave it the numbers to form government.
PWF constituents- MDMK, CPI(M), CPI and VCK besides TMC, could not even register one per cent votes.
Political observers felt PWF coordinator Vaiko's decision to pull out of the race in Kovilpatti in the last minute had given confusing signals to voters.
The voters also dashed the hopes of PMK and BJP to make a mark in the state polls.