The 'Project C.A.T - Conserving acres for Tigers' by Discovery Communications and NGO World Wildlife Fund (WWF) aims to conserve the wild tiger population, which has dropped by 96 per cent in the last century alone to only 4,000 left in the wild due to habitat loss and pervasive poaching.
"The global movement to protect tigers just got one million acres stronger. For more than 30 years we have had cameras in every corner of the globe, from 'Planet Earth' to 'Racing Extinction' documenting and inspiring audiences about the beauty and splendor of our planet. Unfortunately, our cameras also have captured the fragile state of much of the world and its animals.
"We will shine a light on this compelling cause and amplify it through our global brands and platforms with the goal of doubling the wild tiger population by 2022," said David Zaslav, President and CEO of Discovery Communications after making the announcement.
This transboundary partnership will allow rangers to more closely monitor tiger health and other key scientific data, take additional anti-poaching safeguards, and maintain land and corridors to improve movement of all wild animals.