Don’t miss the latest developments in business and finance.

Promotions are quite scary: Sridevi

Image
Press Trust of India New Delhi
Last Updated : Jan 25 2013 | 5:33 AM IST

The 49-year-old actress, who ruled the silver screen during the late 1980s and early 1990s, has made her presence felt in popular TV reality shows besides doing other recent appearances to promote the film.

"Promotions are quite scary. It is really difficult. Earlier it used to be just few magazines. But now there are so many things involved while releasing a film. It is difficult but slowly I am getting used to it and enjoying it," Sridevi, who was in the capital to promote the film, told reporters.

The actress, who was dressed in a white chiffon full sleeve blouse and red pants, however, is happy with the positive changes in the industry.

"It (the industry) has changed a lot in terms of technology, technicians and also in terms of content. The films are being made on bold subjects.

"The audience wants to see something different and the filmmakers are giving them that. They are not afraid of taking risks. So, overall it is a very positive change," said the actress.

In "English Vinglish", directed by first time director Gauri Shinde, wife of film-maker R Balki, Sridevi will be seen playing the central role of a conservative Indian housewife Shashi, who rediscovers her self-esteem by sneaking into English classes during a visit to New York for a family wedding. (MORE)

  

Also Read

First Published: Oct 01 2012 | 5:55 PM IST

Next Story