"Since several public health causes are observed on special days to draw the attention of the masses as well as the administration, it has become extremely important to observe this day.
"With over 90,000 road accident deaths in our country because of drunken driving, it is important to observe a special day to remind the masses to practice responsibility and choose not to drink and drive as drunk driving is 100 per cent preventable if we as a community practice to drive sober," said Prince Singhal, activist and founder CADD Community against drunken driving.
There will be schemes and discounts for the day for customers who come in with designated drivers or otherwise and social media would be used to promote the idea.
"An accident occurs every 1 minute and a death every 3.7 minutes but still road accidents and fatalities have never grabbed national attention, while 2,000 lives lost annually in terrorist acts is a national issue.