Connect With Your Roots, targeted at 16 to 22-year-olds who have never visited India, will involve the state government organising two-week-long tours of Punjab for groups of 15 students every other month.
"It is our desire through this initiative that the generation of youngsters who have only heard stories about Punjab or seen it on television get to really know Punjab and what we call Punjabiyat," said Singh, at a special launch event attended by British Punjabi students at the Indian High Commission in London yesterday.
The senior Congress leader said the programme for each tour will be tailor-made for each group and involve coach tours of all the major historic sites of state such as the Golden Temple, Jallianwala Bagh and Wagah Border.
Each tour will have the flexibility to accommodate different inputs and allow participants to visit their own ancestral towns and villages.
Also Read
"And, don't think this is a political trip. Anyone with an alliance with any party is welcome to visit anywhere and speak to whoever they wish. We want you to know the real Punjab, with all its strengths and shortcomings," he said.
The Punjab government plans to coordinate around six such tours every year, which will be timed according to the academic calendar in every country as well as India's festival calendar. The first tour is expected to kick off as early as next month or by November.
Singh also highlighted Punjab as an increasingly investor-friendly destination and said that the state's industrial base was being revived.
"Anyone interested in putting up an industry in Punjab is assured a single-window clearance within four days. We are also in talks with the state chief justice to organise special courts for NRIs where matters can be heard on a day-to-day basis," he said.
"Captain Amarinder Singh wants to maintain his strong legacy and not scar it with something that history would regret. Also, he loves challenges and then likes to remain on top of them," said his biographer, Khushwant Singh, in reference to his subject.
From the UK, Captain Amarinder Singh heads to Israel for an official visit before returning to India next week.
Disclaimer: No Business Standard Journalist was involved in creation of this content