A Hyderabad-based multi business house that has interest in realty, media and entertainment and particularly Bollywood, PVP Group makes its debut in sports league and comes with no previous connect with the sport.
Speaking on its association with Badminton and IBL, Chairman of PVP Group, Prasad V Potluri, said: "We are extremely delighted with our association with the Indian Badminton League.
"PVP Group aims to utilise this platform and will ensure that Badminton in India grows and continues to produce world champions. Badminton has brought huge laurels for India in the past and is again capturing the imagination of the masses through the achievements of stars like Saina Nehwal, Jwala Gutta, Ashwini Ponnappa and others.
Speaking on their decision to buy Hyderabad Hotshots, Potluri said: "Sports is an integral part of the Consumption story in India. It's a logical expansion of our Media & Entertainment business to pitch for a badminton team and enter the sports entertainment business."
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The IBL was proposed during the Senior National Championship in December last year but the ambitious project was postponed twice from February to June, and then from June to August 14-31.
Sporty Solutions, who are the 'Commercial Partner' for IBL, also could not announce the names of the six franchise owners and the date for the players' auction.