Senegal face Japan tomorrow at the World Cup fired up by an "ignorant" tweet by a British tycoon and reality television star that has become the talk of the team.
Along with Nigeria, a powerful Senegal side spearheaded by Liverpool striker Sadio Mane are flying the flag for Africa in Russia.
After battling to a 2-1 opening win over Poland in Group H, Aliou Cisse's Senegal can take a major step towards the last 16 with victory over Japan in Yekaterinburg.
They unwittingly found themselves at the centre of a Twitter storm this week after businessman Alan Sugar tweeted a picture of the Senegal team with the caption, "I recognise some of these guys from the beach in Marbella".
Alongside the picture, the billionaire Briton posted images of sunglasses and handbags for sale.
The Apprentice presenter took down the post and later apologised after being accused of racism, but the incident angered Senegal and could serve to further inspire them against Japan.
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Ndongo Ndiaye, a former basketball player and now an adviser to Senegal President Macky Sall, told The Times at the team's base in Kaluga, south of Moscow: "Everyone here is talking about this tweet, it has made headlines in Senegal too.
"I think it is very ignorant from someone in his position," said Ndiaye, calling for Sugar to be sacked by the BBC.
"Of course, there must be freedom of speech but this was wrong and it is hurtful to the players and people from Senegal."
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