While the age-old tradition of the nomadic tribes called Bhopas carrying these scrolls with images of local deities and narrating their heroic tells through songs is all but forgotten, a new art show here seeks to revive the art form.
"Phad: Mythical Heritage of Bhilwara", underway at Bikaner House here, features 50 Phad paintings, including two rare originals created nearly six decades ago by illustrious Phad artist Padma Shri Shree Lal Joshi.
The rest have been painted by the scions of the Joshi family - Kalyan and Gopal Joshi - over the last two years.
Traditionally, the Bhopa couple would enact the mythological stories painted on the scrolls while playing different instruments.
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"The art is known not only for its vibrant colours, but also the fact that it is accompanied by an oral tradition of rendering the gatha (folklore).
"India is a land of amazing folk art but somehow it has taken a backseat. By collaborating with folk artists we are trying to make it much more relevant in modern times," says Agarwal.
"There was a time when the secrets of Phad painting were confined to the Joshi family. However, when Shree Lal Joshi felt that the art form was slowly dwindling away, he felt the need to establish Joshi Kala Kunj in 1960, now known as 'Chitrashala'," says Agarwal.
Joshi is said to have taken upon himself the task of revitalising this art, both at national and international level.
His sons, Kalyan Joshi and Gopal Joshi have carried forward this legacy and have taken on them the mantle of making this art more relevant in today's times by introducing new themes and techniques.
"We commence our work with a prayer. Hand woven cloth is soaked overnight so that the threads get thicker. It is then starched, burnished for a smooth and shiny surface and then the Phad painter draws the entire narrative spanning the life of the deity and his divine deeds on this canvas," Joshi said.
The bright colours used to fill in the sketches are "painstakingly extracted from natural sources- stones, flowers, and herbs".
While the figures are harmoniously distributed all over the area, the scale of figure depends on the social status of the characters and the roles they play in the story.
The figures in the paintings do not face the audience; rather, they face each other. The characters have 'orange' for limbs or torso of figures, yellow for ornaments and general clothing, 'green' for trees and vegetation, 'brown' for architectural structures, 'red' for royal clothing and flags and 'blue' for water and curtains.
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