Rammohan Sundaram to head Ibibo's ad business

Online travel firm Ibibo has appointed Rammohan Sundaram as the Chief Executive Officer (CEO) of its advertising business, ibiboAds.
Sundaram has previously worked with Yahoo India, Tribal DDB, Madison Communications, Jobsahead.Com (Monster World Wide Company), Encore Events, Microland Group and Indian Express.
"We are very excited to get Ram to partner with us on the ibiboAds initiative. We believe that in Ram we have an entrepreneur and leader who understands the online advertising business well enough to scale it," Ibibo Group CEO Ashish Kashyap said.
Sundaram has also been a serial entrepreneur with two initiatives in the recent past -- one being the Founder of NetworkPlay, which is now part of the Bertelsmann Group and more recently PlatformPlay, which has been merged with SVG Media's PrecisionMatch.

IbiboAds is an affiliate network platform and has also recently forayed into the 'retargeting' space.
The 'retargeting' product and affiliate network platform is currently used by ibibo's internal e-commerce advertisers such as Goibibo.Com and redBus.In.