Rannvijay said currently he is into producing shows and web series, and does not have the time to invest in a show like "Bigg Boss".
"I have been offered 'Bigg Boss' for seven straight years... Every year. I refused, every year. But in the last couple of years, I guess they have got the hint," Rannvijay told PTI.
"I don't have the time. I produced shows like 'Squadron', 'RannVJRun'... So, I have to do a lot of things. I am also married. I don't want to go to 'Bigg Boss'. The show doesn't appeal to me at all. I do 'Roadies'," the 32-year-old actor said.
"I've done three Punjabi and seven-eight Hindi films. Whether they did well or not is not the question. I will only do things that I want to and not because people want me to do a movie."
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The actor was all set to join the Indian Army after passing the exams and clearing the medical test, before he participated in the first season of 'Roadies' in 2003 and emerged as a finalist.
Rannvijay said the reason the makers chose personalities
from different fields as gang leaders is to inspire people.
"It's a very conscious decision, to have people, who are inspirational. Neha Dhupia had not been in the biggest film and she says it. But from the age of 19, she has worked hard, she has done fashion, became Miss India. Karan Kundra has a huge fan following, people look up to him."
"Similarly Prince, he was a contestant and now a judge. So a person who's auditioning can believe that if he does well, he too can get to a place. It's possible," he said.
He feels the show targets a certain audience, which has made it a success.
"That certain audience is our biggest audience. People aged 35 and under...The biggest youth of the world is in India and they are our target audience. We haven't done anything specifically to target the masses."
"When you try to cater to the masses you falter. Our's is a niche show but our following is huge," Rannvijay added.
MTV "Roadies X4" will air from February 20.