The 16.08-carat diamond is set as a ring and will go under the hammer in Geneva on November 10 at Christie's auction house, which estimates the gem to sell for around USD 23-28 million.
In almost 250 years of auction history, only three pure vivid pink diamonds of over ten carats have appeared for sale, Christie's said.
The pink diamond set in a ring is surrounded by a double row of pave white diamonds, highlighting the main stone, with a third row of small pink diamonds underneath.
While most pink diamonds exhibit a colour modifier, like purple, orange, brown or grey, the 16.08-carat stone shows no trace of secondary colour, making it both attractive and exceptionally rare.
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The stone's even colour distribution, combined with a balanced saturation and tone and straight pink hue, qualify the gem for the coveted 'Fancy Vivid' colour grading from the Gemological Institute of America (GIA).
That only one in one hundred thousand diamonds possesses a colour deep enough to qualify as 'Fancy' underscores its absolute rarity, Christie's said.
In fact, fewer than 10 per cent of pink diamonds weigh more than one-fifth of a carat.
"As large and rare coloured diamonds of this calibre become increasingly hard to locate, this 16.08 carat Fancy Vivid pink diamond comes to market at a time when great gems are mirroring prices achieved for masterpieces in the world of fine art," said Rahul Kadakia, Christie's International Head of Jewellery.
The world auction record price per carat for any pink diamond is held by The Vivid Pink, a cushion-shaped fancy vivid pink diamond of 5 carats that sold for an astounding USD 2,155,332 per carat at Christie's Hong Kong in 2009.