Existing investors in the company like Nikhil Vora of Sixth Sense Ventures and new investors from Silicon Valley as well as India have also participated in this round, Infinite said in a statement.
The company will use these investments to beef up hiring, scale up operations and explore new verticals, it added.
Tata, who is Chairman Emeritus of Tata Sons, has made this investment in his personal capacity. The amount invested has not been undisclosed.
Tata has been aggressively investing in startups, ranging from eCommerce firms to cab aggregators. He has invested in companies like Snapdeal, Kaaryah, Urban Ladder, Bluestone, CarDekho, Xiaomi and Ola.
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The company was born in an MIT class of Tim Berners-Lee, inventor of the World Wide Web. Since its inception in 2012, Infinite Analytics has raised a seed round from various investors across the globe in Australia, Taiwan, India, UK and the US.
It is also backed by Berners-Lee and Deb Roy, Chief Media Scientist at Twitter, who are also advisors in the company.
"It's a dream come true to have Mr Tata back us. We have grown up admiring and respecting Mr Tata's business acumen and this is a great opportunity for us to learn from him directly. His guidance and vision will definitely help us grow Infinite Analytics into an analytics powerhouse," Infinite Analytics co-founder and CEO Akash Bhatia said.
Their analytics platform merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view for the user.