The finding is likely an example of convergent evolution - that is, distinct animals developed similar systems to manage the same problems.
Further studies on cockroaches may yield new insights into how humans orient themselves and navigate, researchers said.
"We've known that a mammal can come into a new area and, after a short period of being disoriented, find its way around," said Roy Ritzmann, a professor at Case Western Reserve University in the US.
Insects must manoeuvre through new environments, too.
"Orienting contributes to spatial memory, so they can return to point A or navigate to something they like or away from something they don't like," said PhD student Adrienn G Varga, lead author of the study.
By repeating experiments that uncovered head-direction cells in rats, researchers found head-direction-like activity and evidence of contextual cue processing in cockroaches.
Each roach was placed on a platform that rotated clockwise or counter clockwise. The platform was encircled by a black wall with a single removable landmark: a white square.
The insects were rotated 360 degrees in 30-degree increments, four to six times, both clockwise and counterclockwise.
Though roaches lack an inner ear, they have a vestibular-like system that provides directional cues.
Similar to humans, who appear to have different cells that fire when turning clockwise compared to counterclockwise, the cell activity in roaches was different when turning clockwise from counterclockwise.
When the card was removed, the activity of some cells was the same at the same angles as the roaches rotated, indicating the insects knew their orientation without visual input.
"The fact we found these cell activities that are very similar to those in mice and rats and us strongly indicates insects rely on the same sensory inputs we need to orient ourselves and their brains process these inputs in a similar manner," Varga said.
The study was published in journal Current Biology.
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