"We do not want banks to aggressively market gold. We do not want that to become a business," RBI Governor D Subbarao told reporters on the sidelines of a financial inclusion conference here.
Stating that the apex bank does not intend to ban sale of gold by banks, he said "gold loans are a very small part of the banking business".
In a bid to curb demand for gold, the RBI yesterday imposed restrictions on banks and NBFCs for providing loans against gold coins as well as units of gold ETFs and mutual funds.
He also noted that the attractiveness of gold is a "consequence of high inflation".
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Talking about the need for financial inclusion, he said the RBI had a two-fold responsibility as a regulator and public policy institution and it was important to make people understand viable alternative avenues of investment as part of financial inclusion to wean them away from such schemes.
Subbarao further said there were many "unscrupulous schemes" which does not come under regulatory purview which lure people with exorbitant rates of interest.