The group is set to mark its debut in sports with the inaugural USD 1-million IBL, an IPL-style sporting event, an initiative of Badminton Association of India with Sporty Solutionz as the Commercial Partner.
"Badminton has brought huge laurels for India in the past. The IBL has the potential to recapture the interest of the masses through achievements of stars like Saina Nehwal, Jwala Gutta, Ashwini Ponnappa and others," said Amit Mavi, Managing Director, BOP Group.
Speaking on the association, Ashish Chadha, CEO, Sporty Solutionz, said: "I'm delighted to cement IBL's association with the BOP Group and congratulate them for bagging the Bangalore franchise. BOP has some fantastic plans to promote badminton in India and I'm confident the Group will usher in a new era for the sport with this historic tie-up."
The IBL auction scheduled to be held on July 19 is expected to feature top-50 players in both men's and women's categories. The complete list of players will be announced a week before the auction after the list is first shared with the franchisees as per the IBL's agreement with its partners.