FMCG major Reckitt Benckiser in collaboration with the All India Imam Organisation has launched Handwash Digital Curriculum, which would be executed in 5.5 lakh madrasas covering about six crore children.
The initiative will be executed in a phased manner in the madrasas across India over five years, which will focus on helping children build healthy habits, focusing on cleanliness, from early childhood, said a statement.
The Dettol BSI campaign would focus on highlighting importance of good handwashing practices in improving the overall health of growing children, it added.
All India Imam Organisation Chief Imam Umer Ahmed Ilyasi said: "As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India."