The government's decision to reduce the GST rate on cinema tickets would make movie viewing more affordable, increase footfall and aid the growth of the industry, the Multiplex Association of India (MAI) said Saturday.
The government Saturday brought down the GST rates on cinema tickets costing up to Rs 100 to 12 per cent from the existing 18 per cent, while tickets above 100 would attract 18 per cent GST against 28 per cent earlier.
"This move would help in reduction in prices and make the cinema viewing much more affordable," Multiplex Association of India President Deepak Asher told PTI.
"Lower ticket prices would attract more people to cinemas, which means more footfalls and our occupancy level would go up."