Conceived by renowned filmmaker and founder of Comic Relief Richard Curtis for the United Nations, the Global Goals campaign aims to reach 7 billion people in 7 days beginning September 26 with news of the Global Goals for Sustainable Development.
The campaign will begin today at the UN when 193 world leaders will adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality and injustice, and tackle climate change for everyone by 2030, The Global Goals said in a statement.
"Reliance Group will promote Global Goals related to the environment and fixing the effect of climate change such as Goal 12 Responsible Consumption and Production and Goal 13 Climate Action by integrating the campaign with its annual BIG Green Ganesha and Green Durga initiative," it said.
BIG Green Ganesha aims at creating social consciousness towards making one of India's largest and most popular festivals, ecologically sound. The campaign spanned across 15 major cities this year including Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior, Chennai and Mangalore among others.