The campaign "WASH" is a cleanliness drive to ensure access to clean drinking water, sanitation and hygiene.
The initiative taken under the leadership of inter-faith leader Swami Chidanand Saraswati focuses on achieving peace and environmental protection and start a sanitation revolution in the country.
"Sanitation and meditation should go together. To achieve a cleaner India, we have to not only sanitise our surroundings but our minds too. Different religions and faiths along with stake holders and civil society, we all have to come together to put our heart and soul in achieving a cleaner India," Saraswati said.
At the recently concluded Ujjain Kumbha Mela, the alliance worked to sensitise people about sanitation and repercussions of bad environment especially on the health of children.
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"On World Toilet Day a huge crowd including youth and many leaders from different communities pledged for clean environment and proper sanitation. It's time that we should move from building temples to more and more toilets," Saraswati said.
For Saraswati, Ganga is not a religious topic but lifeline for millions of citizens in the country.
To induce and spur growth, the drive is supporting technology and several other innovations.
"Socio-economic development has to happen from bottom-of-the-pyramid population. We along with spiritual leaders from all across the world have created a new term for us- RSR- Religious Social Responsibility.