However, taking a serious note of the matter, the district administration initiated a probe by collecting samples of the same batch of flour from the shop where the customer had purchased it and sent these to the Bhopal-based State Food Testing Laboratory, Food Security Officer J S Rana told PTI.
"Vijay Pratap Singh Tomar, a resident of HIG Colony, purchased a packed wheat flour from a local grocery shop and we have collected samples of the same batch from there. On the basis of a lab report, further action will be taken," he said.
He said that he would file a complaint with a consumer forum against the company.
Indore-based Sanghvi Group manufactures the Silver Coin brand of wheat flour.
"Our plant is fully automatic and therefore, it is not possible for remains of frog or lizard to be found inside the packed product," said company's General Manager of Operations Prasanna Sharma.