The Captur, a global car having sold more than a million units so far, is likely to give a tough fight to the Jeep Compass, which is priced at Rs 14.95 lakh and Mahindra XUV and Tata Hexa, though the last two are seven-seaters.
Though the company refused to announce the price, market is expecting an under Rs 15 lakh price-tag for the top-end model.
The French car major has only practically two models in the country now the Duster, the compact SUV which was a runaway success from the launch, and two variants of its small car, the 0.8 L Kwid and the 1-L Kwid, which has already helped it boost market share to round 5 per cent, a target originally set for 2020.
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Though the launch date has not been announced yet, its likely to be rolled out before Diwali (which falls on Oct 19) and the company has already opened bookings.
Describing the launch of the Captur as a significant step in the five-year-old companys growth journey here, Sawhney said the crossover SUV exemplifies their product strategy for this country.
"The Captur is a globally successful premium SUV and is widely acclaimed for its stunning expressive design, premium and class-leading features and the high levels of personalisation that can be achieved with this car.
"This car will further strengthen our position in the SUV segment and will set new benchmarks with its global styling and unmatched road presence," Sawhney said.
Sawhney said a customer can personalise the multiple colour preference while booking.