According to Ajith Sankar, professor at PSG Institute of Management (PSGIM) in Coimbatore, it is important to incorporate responsibility practices beyond a particular subject.
Citing the example of the education department of a state in India disallowing the sale of junk food within school premises, he says "This decision is laudable. The students should be served freshly prepared meals, which are made from locally sourced ingredients that nourish their body, mind and spirit.
He also says that a short-term focus on environmental issues is emerging from a state of partial knowledge and one who has experienced the pain from a needless accident will be careful to create an entire life that is free of accidents, not just a day that is free of accidents.
His book "Environmental Management", published by Oxford University Press India, attempts to inculcate the need to understand the gravity of environment preservation, on a day-to-day basis while acquiring managerial knowledge at a post-graduate level.
Sankar feels that there is a need for creating a facilitating environment that leads to inspiring endeavours and just thinking that reactionary legal instruments alone can contribute to the well-being of the society would be immature.