The 24-year-old, who has kicked off photo shoot for the campaign, was spotted donning a white long dress and frolicking on the beach earlier this week for the shoot, reported Ace Showbiz.
While Rihanna has earlier been dropped by cosmetic brand Nivea for being too sexy, Barbados tourist authority thought otherwise and selected her to be the face for three years.
"Rihanna has signed a three-year contract with the Barbados Tourist Authority (BTA) to promote the island," said Adrian Elcock, BTA chairman.
The production on the promotional campaign is expected to begin soon and will be launched in September.