The drive launched yesterday here by Nashik police commissioner S Jagannathan will conclude on January 27.
Jagannathan said all drivers must use seat belts and avoid speaking on mobile phones while driving.
He also urged two-wheeler owners and pillions to use helmets.
As part of the drive, activist of various non-government organisations including 'Nashik First' created awareness by holding ply-cards on traffic safety at various locations in the city.