The incident occurred when a vehicle carrying about half a dozen people belonging to Bulandshahr district, including women, was forcefully stopped by the robbers near Sorkha Pushta in Noida Sector 49, police said.
According to the complaint made by the victims, they were thrashed by the robbers, who later looted cash and snatched the gold and silver jewellery worn by the women.
Efforts were being made to arrest the robbers at the earliest, police said.
Meanwhile, police last night arrested a couple for their alleged involvement in a theft at Noida.
Prem Singh and his wife Sadhna were arrested and stolen goods seized from their possession, police said.
They were involved in a theft in Sector 33, SHO Sanjay Verma said.