/ -- Robi, the leading digital services provider in Bangladesh, and YABX, a fintech company incubated by Comviva, have partnered to facilitate financing for smartphones for Robi's customers in Bangladesh.
(Photo: https://mma.prnewswire.com/media/829150/Robi_YABX_Bangladesh.jpg)
Commenting on the partnership, Mahtab Uddin Ahmed, Managing Director and Chief Executive Officer, Robi Axiata Limited, said, "Average smartphone price, as percentage of Gross National Income (GNI) per capita for Bangladesh, is one of the highest in the region. This is a key challenge to smartphone penetration, which currently is one of the lowest in the region. We are confident that through this partnership with YABX, the high entry-cost barrier will be eliminated, which will help in driving smartphone adoption and reduce inequality in Bangladesh as per SDG goal. Moreover, this will add another feather to the Big Data analytics and Fin-tech initiatives of Robi."