While multi-partnership bancassurance architecture will open up opportunities for insurers, health of the agency channel cannot be neglected, said the Boston Consulting Group (BCG) report, which was released here during a FICCI insurance summit.
Agency channel economics are difficult to sustain for most insurers, the report said, adding that it is likely that India is the only large country in the world with a fixed cost agency channel.
Not enough insurers have truly attempted to design the agency of the future and hence this is an opportunity to innovate and take the lead in this space, it said.
"In the report, we have defined a 14-point action agenda for Indian insurers that could lead to achieving this target," he added.
Some of the other challenges as defined by the report include realising the full value of third party channels, going directly to consumers, claims excellence and next generation leadership.