Roca aims Rs 1,500-cr annual sales by 2020

Spanish bathroom solutions firm Roca is looking at a Rs 1,500-crore annual sales revenue by 2020 as it expects government schemes such as Swachh Bharat Abhiyan to boost the demand for its products in Tier II and III cities.
The company, which is registering 15 per cent year-on-year growth, is investing Rs 150 crore this year to ramp up its seven production facilities.
"We would have sales of around Rs 1,500 crore in the next five years as we are growing almost 15 per cent. This year we would be close to around Rs 900 crore," Roca Bathroom Products Managing Director Pau Abello told PTI.

The company, which follows January to December financial year, had sales of around Rs 775 crore in 2014.
"Out of total Rs 900 crore which we are expecting, around 85 per cent of that would be contributed by our leading brand Parryware," Abello added.
In addition, the company is also scouting for acquisitions for its inorganic growth here.

"We would have organic as well as inorganic growth here," he said.
Roca Bathroom, which is targeting to expand its retail presence in Tier II and III cities, is aiming to add upto 100 dealers across all brands including Parryware, Roca and Armani.

"We would add around 100 dealers in our retail network, which is 10 per cent of our total existing retail presence of 1,000 dealers," he said.
Roca has around 30 per cent share in the bathroom solution market, Abello said.
Highlighting the importance of non-metro places, Abello said: "This year 30 per cent of our sales would come from those non-metro markets and it is going to increase further in the coming years."
Roca's project business segment is currently contributing 30 per cent of its total sales and the company is expecting this segment to grow as many delayed residential projects are going to be completed.

Roca has revamped Parryware, its largest contributor, with a new logo, product line, catalogue along with a new website keeping in mind the changing need and taste of the Indian urbanised class.
"We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater the dynamic urban life style," Abello said.
Parryware, originated from EID Parry in 1981, and its business was later taken over by Murugappa group.
In 2007, Parryware entered into a venture with Roca of Spain and in 2010 it became a 100 per cent subsidiary of Roca Bathroom Products Pvt Ltd.