"We have a great partner (KUN Exclusive).. business is booming in South and Chennai is a big automotive hub from Indian perspective," Rolls-Royce Motor Cars, Asia Pacific, Regional Director, Paul Harris told reporter here to a query on choosing the city for the launch.
KUN Exclusive is the authorised Rolls-Royce Motor Cars dealer for Chennai and Hyderabad.
Rolls-Royce Motor Cars have five outlets in the Southern region.
To a question on the company's business performance last year, he said, India was bit of a strange market last year because of so many changes in "duties, GST and demonestisation."
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"The car pricing involves 214 per cent of import duty plus Goods and Service Tax.. We have seen most changes in shortest period of time and that is definitely not good (for our business)," he said.
To another query on the product line up, he said, "Cullinan will be coming later this year. Then we have Phantom, and Ghost extendable base, Wreath and then Dawn. By the end of the year there will be five model launch plus BlackBadge."
It can reach 0-100km/hr in just 5.4 seconds.
The new Phantom series is 30 per cent lighter than its predecessors and has a laser light technology providing 600 metre range of light at night for enhanced safety.
The Phantom Standard Wheelbase variant is priced at Rs 9.50 crore while the Phantom Extended Wheelbase from Rs 11.35 crore.
The pricing also includes a four-year service package and regional warranty.