"Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring," Rolls-Royce Motor Cars Chief Executive Torsten Mueller-Oetvoes said while unveiling the vehicle at the Frankfurt Motor Show.
Dawn offers the most uncompromised open-top motoring experience in the world, he added.
Mueller-Oetvoes said the company has been witnessing record sales in the last five years successively.
The new model revives a rare Rolls-Royce name, which was first used in 1949. It sold 28 units between 1950 and 1954.
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Rolls-Royce is gearing up to tap the country's billionaires with new models, including new convertible and a potential SUV.
The British brand, which is owned by Germany's BMW, sells a range of super luxury cars with starting prices ranging from Rs 4.5 crore to Rs 9 crore.
It is confident that India, which is projected to be home to the fourth-highest number of billionaires in the world by 2023, will be one of its key markets.
In India, Rolls-Royce currently sells Ghost Series II with price starting at Rs 4.5 crore, the Wraith at Rs 4.6 crore upwards, the Phantom starting at Rs 8 crore and the extended wheel base version of the Phantom at Rs 9 crore onwards.
India is one of the top five markets in the Asia Pacific region for the Ghost.