A section of KVIC has protested the exclusion of Mahatma Gandhi's photo from the diary and the calendar even though they have no objection to Modi's picture appearing in these.
"The Mangalayaan effect," Congress vice president Rahul Gandhi tweeted, implying that Modi was trying to take credit for promotion of KVIC like he had allegedly done after India's spacecraft Mangalayaan landed on the Mars.
West Bengal Chief Minister Mamata Banerjee said, "The great symbol of 'charka' (wheel) and Mahatma Gandhi now gets replaced by Modi babu. In the calendar and diary of Khadi (KVIC) 2017, Modi replaced Mahatma Gandhiji. Gandhiji is the Father of the Nation. Modiji what???"
The Prime Minister 's Office (PMO) said the controversy was "unnecessary" as "there is no rule in KVIC that it's diary and calendar should have only Gandhiji's photo."
More From This Section
PMO sources said in the past also, there was no picture of Mahatma Gandhi on such KVIC material.
"Those stoking the controversy over the issue should realize that during Congress rule of 50 years, the sale of khadi remained restricted to 2 per cent to 7 per cent but in last two years, the sale has seen an unprecedented jump of 34 per cent. This is because of PM's efforts to popularise khadi," they added.
The PMO said "Modi is an icon of the youth and the growing popularity of khadi in the world is testimony to this."