Rowling posted the first part of a four-part series, the "History of Magic in North America" on her website Pottermore, on March 8, depicting the magical history of America within her fictional universe of witches and wizards.
The series of stories, titled "A History of Magic in North America", will give fans the historical background to the latest "Harry Potter" film, "Fantastic Beasts and Where to Find Them", ahead of its November release, reported Guardian online.
In particular, the inclusion of characters based on the Native American concept of 'skinwalkers' - humans who can transform into animals at will - in publicity materials and a video trailer have led to accusations of cultural insensitivity.
Dr Adrienne Keene, a Cherokee scholar, called out the novelist on Twitter, posting, "You can't just claim and take a living tradition of a marginalized people. That's straight up colonialism/appropriation @jk_rowling."
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Keene detailed her objections at length on her blog, writing, "Native spirituality and religions are not fantasy on the same level as wizards. These beliefs are alive, practiced, and protected. The fact that the trailer even mentions the Navajo concept of skinwalkers sends red flags all over the place, and that it's mentioned next to the Salem witch trials (in Massachusetts)? Disaster...
"JK Rowling, my beliefs are not fantasy. If ever there was a need for diversity in YA lit it is bullsh!t like this," said Young.
"My ancestors didn't survive colonisation so you could use our culture as a convenient prop."
Rowling's representatives have yet to respond to a request for comment.