Police said Asim Bera, managing director of AMCO firm, was found lying unconscious on the side of his garage this morning.
Bera (56) was declared dead at Chuchura Imambara Hospital and suspected to have consumed poison early today, police said.
Quoting family members, police said, Bera was facing threats from depositors in Bankura and Purulia districts where his firm was active and looked very depressed.
This was the second chit fund related death in Hoooghly district while 12 other cases, all suicides, mostly by agents or depositors, having taken place in other districts including North and South 24 Parganas.
The multi-crore chit fund scam, that has rocked West Bengal, was detected following the closure of several media houses run by Saradha group, which defaulted on repayment to lakhs of investors.
Saradha group chairman Sudipta Sen, who had fled the state, was arrested from Sonamarg in Kashmir along with his close associate Debjani Mukherjee and another employee Arvind Singh Chauhan.