A casually dressed man sporting a goatee with sunglasses perched on his head is pictured pushing a supermarket trolley across a road. A car with partly legible Russian plates and a crossing sign identify the scene as in Russia.
There has been no reported sighting of Snowden since he walked out of Moscow's Sheremetyevo's airport on August 1 after obtaining temporary asylum.
The 30-year-old former CIA security analyst is wanted by the United States after revealing details of massive surveillance by the National Security Agency to the media.
It was not clear when the photograph on the Life News website was taken, however it is likely to be several weeks old as it is now autumn in Russia and the picture shows trees covered with green leaves.
Also Read
Life News, which is the online wing of popular tabloid Tvoi Den, wrote on a Russian social networking page that it paid 100,000 rubles (about USD 3,000) for the photograph submitted via its website.
Kucherena last month told Itogi weekly magazine that the American manages to walk around in disguise.
Life News pointed out that the man resembling Snowden did not seem to be economising on his supermarket shop -- despite reports he was running out of money.
"As you can see the former special services employee has picked up a full trolley of food according to American tradition. That clearly cost more than one thousand rubles," it wrote.
Life News, known for eye-catching scoops, in August published photographs showing Snowden walking out of Moscow's Sheremetyevo airport with a huge grin on his face.