Workers, former workers and company managers from the South African poultry sector will march on the EU headquarters in Pretoria on Wednesday, furious over cheap imports and mounting job losses.
But the EU has accused the industry of using it as a "handy scapegoat" for domestic production problems, and said volumes of EU chicken imported to South Africa were too small to be responsible for the crisis.
RCL Foods, South Africa's largest poultry producer, last month laid off 1,350 employees -- 20 per cent of its workforce -- and is selling 15 of its 25 farms.
"This issue has been growing since the EU started to send more and more leg quarters to South Africa at what we consider dumped prices," RCL Foods managing director Scott Pitman, who will join the march, told AFP.
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"Not only have we taken a financial burden over the last five years, but the loss has got so big that we are going to go bankrupt if we don't cut the size of our business."
"This is a form of waste disposal," Kevin Lovell, the boss of the South African Poultry Association (SAPA), told AFP.
South Africa is struggling with slow growth at just 0.4 per cent last year and unemployment is stuck stubbornly high at 27 per cent -- posing a major challenge to the ANC government.
On Monday, ANC secretary-general Gwede Mantashe suggested the government should intervene by buying poultry farms that are closing down and finding new markets for their produce.