As Honorary Ambassador, Goenka will promote economic ties between India and Korea and advise corporate India on potential investment opportunities in South Korea, Mahindra & Mahindra said in a statement.
The appointment came shortly after the just concluded Korea-India CEO Forum in Seoul which was attended by Prime Minister Narendra Modi and Korean President Park Geun-hye.
Goenka had represented Mahindra as well as the South Korean auto company, SsangYong Motor Co Ltd, where he is the Chairman of the board, in the CEO Forum.