: Kerala Governor Arif Mohammad Khan on Saturday made a strong plea to effectively utilise the advanced global trends in safety and security to reassure confidence in the minds of tourists.
He also wanted developing of a 'customer monitoring system' devise rooted in their safety concerns.
"We have to take extra care to see that crimes, including drug trafficking and terrorism, do not hamper our efforts to ensure safe destinations for tourists," he said.
The Governor was speaking after inaugurating a two-day International Conference on Global Trends in Tourism Studies to commemorate the Pearl Jubilee of the Kerala Institute of Tourism and Travel Studies (KITTS), an autonomous institution under the state government.
Pointing out that niche tourism products like pilgrim circuits, eco and adventure were promoted in the last one decade, Khan said the success of any venture in tourism depends on how well the advanced global trends in safety and security are utilised.
In this context, he asked the government to devise a safety-induced 'customer monitoring system.'