'Go Goa Gone' is being promoted as India's first zombie film and will see Saif as a Russian mafia, who is also a zombie-hunter.
"By having a superstar mainly we will be able to reach out to more people. Somebody sitting somewhere far away will come to watch the film because of Saif. But the film also depends on its content and then on Saif," the director duo told PTI in an interview here.
Saif's new look in the film has taken many by surprise. The actor is seen in an all-blonde look, beefed up, got tattoos painted on his body and learnt to speak Russian language.
"He is a Russian mafia, arranges rave party. So Saif has been given that kind of look...Beefed up, blonde look, tattoos, etc. To try this look, the credit goes to Saif as he had the guts to do something that is radically different," the duo said.