The 51-year-old star took to Twitter to make the announcement of the project, which will be the fifth film under his banner, Salman Khan Films.
"Feeling very happy to announce @SKFilmsOfficial productions ka fifth venture #Loveratri introducing @aaysharma directed by Abhiraj Minawala. More details soon," wrote Salman.
The movie is being helmed by debutant Abhiraj Minawala, who has served as assistant director on films such as Salman's "Sultan" and Shah Rukh Khan's "Fan".
The female lead of the movie is yet to be announced.
"Thank you bhai.. Overwhelmed to start this journey.. Can't believe this is happening! Looking forward to #Loveratri .. @BeingSalmanKhan," he wrote.