The 23-year-old singer and the fashion house have announced a collaboration for the Men's Fall-Winter 2015 Campaign, and released a series of black-and-white photographs and a full length video of Smith, reported Contactmusic.
"I am absolutely honoured to have been chosen to be the face of Balenciaga. I have been a devoted fan of the brand for a while now. I love how intimate it feels, and how involved Alexander has been and is with the brand.
"I never in my wildest dreams thought I'd be wearing these clothes let alone modelling them. So this is a dream come true, and I hope the beginning of a lovely long relationship with Alexander and the House," he said.