Focusing on increasing consumer base in the home appliance segment, Samsung will launch its new 'side by side' refrigerator by the end of 2013 in India. The fridge would cut down power consumption by 40 per cent with a 10 year warranty, a top company official said.
"Ultra high definition TV is the next big thing in India as demand for Large screen TV is growing there. In the home appliance segment, we see the big demand in the refrigerator segment and that is why we are focusing on better looking ones as it would be a long term investment for customers," Samsung senior VP (CE division) Atul Jain told PTI.
Elaborating on the UHD TV market, Jain said there is a lot of demand for large screen TVs in India which are 40 inch and above.
"We have come out with a new technology called Evolution Kit using which customers can update their TV sets at par with the new technology devised by Samsung from time to time," Jain said.
Apart from the Note 3 and Gear which the company would launch on September 25, Samsung will come up with Note 10.1 in the last week of October, just before Diwali.
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