Sat Sharma, MLA from Jammu West assembly constituency, was elected unopposed by executive members of BJP as new president at a function held at party headquarters here.
He replaces Jugal Kishore Sharma, the sitting member Parliament of the party from Jammu Poonch seat, as BJP head in Jammu and Kashmir.
The change in leadership comes at a time when the state is gearing up for urban local and other civic bodies, dates for which are yet to be announced.
Sharma had earlier contested and won the Jammu West Assembly seat with over 50,000 votes.
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He has also played a major role in party's victory in the recently concluded elections to the Ladakh Autonomous Hill Development Council (LAHDC).
A chartered accountant by profession, Sharma was earlier the vice president of the party in Jammu and Kashmir. Soon after his election Sharma said he would work to further strengthen the party at the grassroots level.
The party is posed to face a litmus test in the upcoming elections to the civic bodies in the state.
"My priorities would include making the party victorious in the upcoming elections of the elections to the civic bodies in the state," Sharma said.
Kishore has so far been the most successful BJP president in the state as it was under his leadership that party won three Parliament seats and 25 seats in the state assembly thus becoming a part of the ruling coalition in the state for the first time.
"Sat Sharma is highly educated and a leader who started from the ground level. He has held various posts in the party and is known personally to everyone. We are hopeful that party would achieve more heights under his leadership," Singh said.