The company has also appointed three senior industry professionals - Abhijeet Avasthi (Sideways), Sameer Bagul (EVP & CFO, Cleartrip) and Sri Ramakrishnan, a marketing veteran with 20 years' of experience and a visiting faculty at IIMA with expertise in eGrocery - to its Board of Directors, the company said in a statement.
While Karan Chellani is Partner in Grace Capital, S P Vijay is Founder of Tarento Software, Bangalore.
Satvacart, which focuses only on the Gurgaon market, is backed by Palaash Ventures and has senior executives from Insurance, Consulting, Hospitality and Investment Banking sectors as angel investors. It sells 4,000 products through an inventory-led model, the statement added.